The compression of the genitals in briefs may cause the temperature to rise and sperm production to fall. Please contact us by phone outside the U. As a preferred member of My Brooks Rewards you'll enjoy free standard shipping on every order. For several millennia, not much changed. Please enter a valid email Enter Email.
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Jacob Golomb, the founder of the venerable boxing equipment company Everlast, started to tweak designs for the trunks worn by pugilists. Golomb realized that the leather-belted trunks fighters had been wearing weren't totally ideal, so he replaced the leather with more flexible elastic waistbands. Boxer shorts weren't an immediate success as underwear, though. They lacked the support that drawers and union suits had offered, so men weren't crazy about them. It really wasn't until after World War II that boxer shorts took off to challenge their younger siblings, the briefs.
Underwear drawers changed forever in when Arthur Kneibler, an executive and designer at the Wisconsin hosiery company Coopers, Inc.
After some experimentation, Kneibler introduced a new kind of snug, legless underwear with an overlapping Y-front fly. Coopers took its first batch of Jockey briefs to Chicago's landmark department store Marshall Fields on January 19, Although the weather was awful—Chicago was in the grip of a blizzard—the entire load of pairs of Jockeys sold out on the first day.
Within three months, the company sold 30, pairs of Jockey shorts. Coopers kept making and marketing its wildly successful underwear, and in the company changed its name to Jockey. Designer underwear became all the rage in the s and 80s as labels like Calvin Klein began to transform our drawers from something we hid under our pants into the sort of fashion and lifestyle choice one could flaunt in a bad music video.
Cuts became tighter and sexier, and underwear designs became flashy, loud, and often humorous. One of the main beneficiaries of this new obsession with snappy underwear was Joe Boxer, which started making skivvies in when it filled an order for Macy's that included a design with a Velcro-attached removable raccoon tail. Joe Boxer really jumped into the spotlight in , though, when it made boxers printed with the image of hundred-dollar bills. The Secret Service decided that these duds violated forgery laws and confiscated 1, pairs of the offending underwear.
Instead of simply hiring lawyers, Joe Boxer turned the seizure into a lighthearted news event, and the image of boxers as a playful alternative to stolid briefs grew. Although there haven't been many huge underwear breakthroughs since the introduction of boxer briefs in the early s and even those are sort of a throwback to the union suits favored by pres men , boxers and briefs found their way onto the financial pages in early That's when former Federal Reserve chairman Alan Greenspan revealed that the state of the men's underwear industry is an important indicator of the economy's health.
The logic Greenspan outlined regarding underwear was both simple and elegant. Most guys have a drawer full of fairly ratty underwear that they'll wear until the elastic is dead and the boxers are riddled with holes.
Since coworkers and friends generally don't see a guy's underwear, replacing these frayed undergarments often seems like a discretionary purchase for men. As such, when men start fearing the economy is in a downturn and need a place to save a little cash, they simply stop replenishing their underwear drawer with fresh Jockeys. Only one flag request every ten seconds is allowed. Please try again later. Ads by Traffic Junky. Autoplay Next Video On Off.
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